27th Dec, 2006

Wordfli CEO’s paper is selected by International Communication Association

A paper by Wordfli CEO Jaime Banks was selected by the International Communication Association (ICA). The paper entitled ‘Gender Difference in Responses to Visual/Verbal Incongruence in Marketing Messages’ was presented in Dresden, Germany.

The ICA is an academic association for scholars interested in the study, teaching, and application of all aspects of human and mediated communication. ICA began more than 50 years ago as a small association of U.S. researchers and is now a truly international association with more than 3,500 members in 65 countries. Since 2003, ICA has been officially associated with the United Nations as a non-governmental association (NGO).

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