I recently put together a seminar for a Denver technology consultancy and, while gnoshing on miniature meatballs, it occurred to me that a comprehensive marketing communication program comes together much like that night’s menu …
… with a number of people doing a one or two things at which they’re very efficient.
In any meal, you’ve got someone who designs the menu by anticipating the tastes of the guests and by knowledge of culinary practices. Based on that plan, you might have a line where someone garnishes tapas, another bastes an entrée, and another crafts pastries.
In each case, all the diner knew was that a well-planned, artfully cooked meal made their mouth water and he had to tell his wife about it when he got home. Even though a number of people were involved, the presentation was seamless … four unified courses.
This is the instinctive motivation behind our professional network. WordFli plans the “menu” (your branding and messaging program), while the members of our network do what they do best in the realms of public relations, graphic design, web development, photography … the “meatballs” if you will.
There is value in this structure: you get strong professionals with focused talents and a number of perspectives and personalities (some a little more sassy than others). And even though we operate as separate organizations, we’re a tight group and know how to work together to present a unified front.
