Rising R&B/Gospel star Daniel James came to WordFli in early 2007 with a challenge – how to shape inconsistent messaging into a cohesive brand that he can market on a national level.
Daniel embraced WordFli’s use of the Primal Branding approach to help him create a community that shared the values his music represents. Part of his burgeoning success derives from aggressive marketing through his MySpace presence (which WordFli will soon revamp) bulletins, messages, and download campaigns.
Daniel has summer 2007 tour dates in Colorado, New York, and Virginia.
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