19th Apr, 2007

WordFli helps prepare Star 50 Handbags for national product push

The first quarter of 2007 was busy for WordFli’s marketing consultants as they completed a number of projects for up-and-coming fashion accessories guru Amity Cooper.

As the Denver-based handbag designer prepares to push her Star 50 Handbags to a broader national market largely through Web sales, WordFli completed a Branding Assessment, Strategic Messaging Design, and a Web Site Optimization Plan.

Additionally, WordFli recently consulted around initiatives to beef up Star 50’s Web presences. The brand will soon launch a series of direct email promotions, a MySpace presence with integrated campaigns, and a number of programs driven by strategic Web site analytics.

Posted by: Jaime

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